DCPs' origins trace back to 1929 when Walt Disney licensed the image of Mickey Mouse for use on a children's writing tablet. In 1932, Kay Kamen took charge of what then became Disney Licensing, setting the standard for character licensing within the entertainment industry.

Under the leadership of Chairman Andy Mooney, DCP has shifted from strictly a licensed business model to a true consumer products company focused on product innovation, creativity and quality and building relationships with key retailers. Disney continues to reign as the world's largest licensor with global retail sales of $23 billion for 2006¹.

DCP creates Disney-branded merchandise inspired by characters from Disney's beloved animated films, including its first — Snow White and the Seven Dwarfs — to more recent films like Lilo & Stitch, Chicken Little and the upcoming Meet The Robinsons, and Disney*Pixar's Finding Nemo, The Incredibles and the 2006 summer event film Cars. In 2007 and beyond, DCP will introduce bigger statements behind a rich collection of new animated films, including Disney*Pixar's Ratatouille as well as live-action films, including Enchanted, and Pirates of the Caribbean 3.

DCP also has a sharp focus on the creation of products derived from Disney's television shows, including popular tween programs That's So Raven and Hannah Montana as well as new preschool programs Mickey Mouse Clubhouse and Little Einsteins, and the popular boys series Power Rangers which airs on the Jetix TV block of ABC Family and Toon Town.

Disney Interactive Studios not only brings Disney franchises from film and TV to life through interactive games, it is creating new franchises like Kingdom Hearts, one of the best selling games in Japan and in the U.S. In 2007, Disney Interactive Studios will create and publish the company's first video game based on an original property, Spectrobes. Disney Interactive Studios self-published titles to date include The Nightmare Before Christmas, Chicken Little and The Chronicles of Narnia.

In 2005, Disney Publishing Worldwide released Fairy Dust and the Quest for the Egg by Newbery Honor-winning author Gail Carson Levine. The novel spent more than 20 weeks on the New York Times bestseller list and is currently printed in 51 countries and 33 languages. Rooted in the rich literary heritage of children's storytelling, Fairy Dust is the cornerstone of "Disney Fairies," a new franchise that builds upon the enormous popularity of Tinker Bell and introduces six-to-nine-year old girls to her secret, magical world and a new circle of enchanting fairy friends — each with an incredibly diverse talent, personality and look. DCP supports the franchise with a series of best-selling chapter books, small dolls and role-play items, a "Disney Fairies" magazine in Europe, and a multi-category product launch planned throughout 2007.

Whether it's tiaras for little princesses, Pooh blankets for babies or digital music players for tweens, DCP is about The Walt Disney Company's broad content and the magical products it inspires.

Leadership:

• Andy Mooney, chairman, DCP Worldwide
• Mary Beech, vice president and general manager, Animation Consumer Products Marketing, DCP
• Jim Calhoun, executive vice president, Global Softlines, DCP
• Mark Coleman, senior vice president, Global Stationery, DCP
• Harry Dolman, executive vice president, Global Food, Health & Beauty, DCP
• Jessica Dunne, executive vice president, Global Toys, DCP
• James Fielding, senior vice president, retail sales and marketing, DCP
• Gary Foster, senior vice president, corporate communications, DCP
• Susan Garelli, senior vice president, human resources worldwide, DCP
• Anne Gates, executive vice president and chief financial officer, DCP
• Russell Hampton, Jr., president, Disney Publishing Worldwide
• Graham Hopper, senior vice president and general manager, Disney Interactive Studios and The Baby Einstein Co.
• Pamela Lifford, senior vice president and general manager, Global Home & Infant, DCP

Revenue:

Merchandise reaches more than 90 countries yearly and generated an estimated $23 billion at retail in 2006.

Key Franchises:

• Disney Princess
• Mickey Mouse
• Power Rangers
• Winnie the Pooh

Emerging Opportunities:

• Baby Einstein / Little Einsteins
• Disney Channel's TV properties
• Disney Fairies

¹Based on sales and data compiled by Disney and/or supplied to Disney by third party licensees unless otherwise noted.

© Disney January 2007