 From vitamins and personal care to fresh fruits and snacks, Disney Food, Health & Beauty has played an integral role in the growth of Disney Consumer Products. Establishing DCP as an "active licensor" by working in concert with licensees Disney Food, Health & Beauty takes an active role in the development and marketing of a diverse array of quality, innovative products that touch consumers' lives each day.
Disney Food, Health & Beauty offers products for all ages inspired by beloved Disney characters, Disney films and Disney Channel shows. Most recently, the group has been a driving force behind The Walt Disney Company's strategy to promote healthy eating habits for kids. Through new food licensing programs, product reformulations and relationships with leading retailers around the world, the Disney food group offers parents healthy alternatives their kids will love.
Disney Food, Health & Beauty has also expanded its personal care business into the tween category with the launch of cosmetics and fragrances inspired by Disney Channel's That's So Raven and Hannah Montana TV series. Limited edition programs targeting adults have also proved successful with the introduction of Disney/MAC cosmetics and a line of Alice In Wonderland cosmetics by Goldie. The group has also forged licensing relationships with leading brands and licensees in the industry and retailers such as Club Libby Lu and Bath & Body Works. A line of Tinker Bell cosmetics and personal care is currently in development. The infant category has grown to include a new line of Baby Einstein products promoting interactivity and a Winnie the Pooh Gentle and Naturals line featuring homeopathic products.
Product Categories:
| Food |
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- Baked goods
- Beverages
- Breakfast foods
- Confectionery
- Dairy
- Frozen Novelties
- Snacks
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| Health & Beauty |
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- Bath Products
- Cosmetics & Fragrance
- Dental Hygiene
- Diapers
- Homeopathic Products
- Vitamins
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| Key Licensing Relationships: |
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- Bic
- The Gillette Co./Oral-B
- Keebler/Ross
- Kellogg Company
- Kimberly-Clark
- Minute-Maid Division of The Coca-Cola Company
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| Key Retail Relationships: |
|
North America
- Babies R Us, Toys R Us
- Club Libby Lu
- Costco
- Forzani (Canada)
- Fred Segal
- Hot Topic
- Kmart
- Kroger
- Target
- Wal-Mart
- Walgreens
- Zellers (Canada)
Europe
- Auchan
- Asda/Wal-Mart (UK)
- Carrefour (France)
- Debenhams (UK)
- ECI/Hipercor (Spain)
- Karstadt (Germany)
- Tesco (UK)
Latin America
- Carrefour (Brazil, Mexico, Argentina)
- Wal-Mart (Mexico, Brazil)
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© Disney January 2007
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