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Disney Marks Anniversary of Food Initiative
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 DCP in the U.S. launched new products in its Disney Garden line, an innovative new line of character-themed fruit and vegetable snacks and sides that are kid-tested and conveniently packaged. Additionally, the Disney Magic Selections line available at Kroger stores in the U.S. has grown to more than 200 products since its July 2006 launch.
Also, the Disney Consumer Products (DCP) division in the United Kingdom and Tesco launched a line of healthy Tesco/Disney-branded food products featuring Disney and Disney/Pixar characters. In addition to meeting Disney's nutritional guidelines, no artificial flavors, no artificial colors and no added trans fats are used in any of the products. The first Tesco/Disney kids' products launched in November 2007 and will expand throughout 2008.
Kids and their parents are learning about healthy foods enjoyed around the world with Disney Channel's "Pass the Plate." "Pass the Plate" is the newest element in The Walt Disney Company's ongoing commitment to help families achieve healthier lifestyles. "Pass the Plate" segments aim to inspire kids and 'tweens by focusing on the preparation and nutritional benefits of one food item — mangoes, rice, fish, tomatoes, bananas and spinach — and takes viewers across the globe on a tour of how these foods are enjoyed by kids and families in each country. Rotating on-air each day, the segments are presented in multiple languages with subtitles.
"Pass the Plate" and the agreement with Tesco launched one year after The Walt Disney Company announced pioneering policies to associate its brands and characters with a more nutritionally balanced range of foods. Since then, new guidelines for licensed foods and promotions aimed at children have governed Disney business relationships and activities in the U.S.
Similar guidelines have been in place in Europe, Japan and China.
"Parents around the world clearly want help in achieving a healthier lifestyle for their families and we are happy to be their partner in reaching that important goal," said Jennifer Anopolsky, senior vice president, Corporate Social Responsibility, The Walt Disney Company. |
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 KB Home, one of the nation's largest homebuilders, and Disney Consumer Products announced a unique collaboration to offer Disney Home product options to KB Home homebuyers. Disney Home products will be offered at KB Home Studios, the retail-like design centers in which KB Home homebuyers select options to personalize their new homes, beginning in 2008.
"We are honored to be teaming up with Disney, an industry leader who shares both our passion for quality and our commitment to families," said Jeffrey Mezger, president and chief executive officer of KB Home. "Our Built to Order business model is all about choice, and together with Disney we are offering even more options for the whole family."
Beginning in 2008, KB Home homebuyers will be able to create custom Disney rooms in their own new homes by selecting among the many Disney options to be offered at KB Home Studios. Incorporating Disney Home product into the design of a room blends cherished Disney memories into the every day spaces of a home. Disney Home product options may include flooring, window coverings, lighting and more. Designs will feature many of the most beloved Disney characters and franchises.
"This collaboration reinforces Disney's place in the hearts and homes of our customers, while further positioning Disney Home as a leading lifestyle brand," said Pamela Lifford, executive vice president, Global Home for Disney Consumer Products. "We're excited about the opportunity to showcase Disney Home products in KB Home Studios across the country."
"Almost 60 percent of KB Home homebuyers are families with children," said Wendy Marlett, senior vice president of sales and marketing for KB Home. "Collaborating with this incredible brand that has universal appeal to families will not only drive traffic to our communities but will also allow us to offer something that no other homebuilder can — a little Disney magic built into their new KB home."
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Disney Jeans Debuts in United Kingdom
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 An exciting new range of childrenswear called Disney Jeans will be available at George at Asda stores nationwide from November. Disney describes this new collection as "designed with style and magic" and with this in mind has included lots of fun colour combinations, great durable fabrics and a cool look that will appeal to children and parents alike. The range is available for boys and girls aged 4 to 12.
The clothing is a unique departure from previous Disney lines through its use of subtle character branding. Part of the appeal is the discretely placed Disney comic print that children will love to discover inside pockets, waistbands and linings. Although the range is based around denim, the collection includes lots of trend-led designs, including layered tees, soft sueded, hooded jackets, pleated wrap skirts and pinafores.
Colours include children's fashionable favourites: soft pinks, rich plums, khaki greens, as well as classic red, black and white combinations. Patterns can be mixed and matched, and feature florals, swirls and butterflies, in addition to fun bold stars, stripes and fashionable icons of crowns and wings.
The more feminine girls collection includes jeans with embroidered swirls and a signature 'D' back pocket detail, a floral decorated pleated wrap skirt and heart and flower-shaped graphic tees.
The older girls range presents an edgier design with lots of personality. This collection features a cute denim pinafore dress lined with a vintage Mickey Mouse comic strip and stretch skinny red and black jeans. Fun bold tee shirts feature brilliant diamante crowns and butterflies.
Boys are not forgotten with hip urban and camouflage sweats, trendy washed and dark denim jeans, and striped long sleeve tops
The Disney range was inspired by children's favourite wardrobes to suit their active lifestyles. The result is a year-round collection based on denim which the kids will love to wear and parents will welcome — this new childrenswear range offers the great style, quality and value associated George plus the fun and magic of Disney — a winning combination.
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