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| The legacy of Disney Publishing Worldwide (DPW) began with the introduction of the first Disney comic strip in 1930. Walt Disney felt that print would enhance the Disney movie experience, while also allowing the introduction of characters to those who had yet to see certain films.
Disney books, magazines and comic books often hit international markets first, paving the way for the company to enter new global markets by establishing the brand in countries such as China and Russia.
Within the past decade, DPW has transformed into a vibrant, profitable, global business that develops original, award-winning content (both Disney and non-Disney branded). In addition, it maintains licensing relationships with top publishing companies worldwide.
In 2004, DPW garnered great literary success with such stories as Peter and The Starcatchers, the Peter Pan prequel from Hyperion Books For Children, which became an instant New York Times bestseller, and the popular cartoonist Mo Willems' Don't Let The Pigeon Drive the Bus (2004 Caldecott Honor). 2004 also saw the debut of the magical powers of W.I.T.C.H. - the acclaimed magazine from DPW cast a spell on Europe first, and expanded into toys, stationery and apparel. W.I.T.C.H. will take center stage in 2005 with the global release of an animated TV series on Jetix supported by new products across all lines of business.
Also in 2005, the secret, tiny world of Tinker Bell and her fairy friends will be discovered by young girls around the world with the launch of an illustrated novel from DPW, Fairy Dust and the Quest for the Egg, by renowned author Gail Carson Levine. The novel will be followed by an extensive, multi-title book and merchandise launch that will be the foundation of a new long-term property, Disney Fairies.
Reach:
- The largest publisher of children's books and magazines in the world
- Produces 200 million children's books per year
- Annual retail business of more than $1.6 billion
- Product printed in more than 55 languages across 75 countries
- Through books and magazines, DPW reaches an average of more than 100 million readers monthly
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Organization:
Global Children's Magazines
Children's Books
Hyperion Books for Children
Disney Press
Disney Editions
Disney Libri
Disney Educational Productions (DEP)
Global Continuity
U.S. Consumer Magazines
DPW's four areas of revenue are Global Children's Magazines, Children's Books, Global Continuity and U.S. Consumer Magazines
Global Children's Magazines:
More than 223 million periodicals were sold worldwide in 2004
Mickey Mouse magazines are published under 39 titles in 23
countries, ranging from Brazil to Bulgaria
South Americans of all ages love Jose Carioca from The Three Caballeros, thanks to the popular comic magazine based on the character
In the Scandinavian countries, Donald Duck is a star; four out
of five Finnish children read Aku Ankka Magazine, and Finland recently issued a special stamp to honor Donald
Twenty-two magazines are published in Italy, including the weekly Topolino, one of the top five publications in the country
W.I.T.C.H., DPW's original new concept, was created and launched in Italy in April 2001 and is now available in 71 countries
Princess Magazine is available in 30 editions in 75 countries.
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Children's Books:
DPW produces books for children globally through vertically integrated
publishing imprints - Hyperion Books for Children, Disney Press, Disney
Editions and Disney Libri - and through licensing relationships with major publishing companies.
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Hyperion Books for Children:
Includes a diverse stable of publishing veterans including Pulitzer-prize winner Michael Chabon, Rosemary Wells, Toni Morrison, and Newberry Award®-winner, Avi, Dave Barry, Ridley Pearson and Mo Williams. Hyperion also enjoys a reputation for finding new talent, including Caldecott Award®-winner Bryan Collier, Jonathan Stroud and Eoin Colfer. Bestsellers include Barry and Pearson's prequel to Peter Pan, Peter and the Starcatchers, Avi's Crispin: The Cross of Lead; Willems' Caldecott Honoree Don't Let the Pigeon Drive the Bus!; Colfer's Artemis Fowl series.
- Established in 1991
- Imprints include:
- Volo, a publishing paperback series for kids ages 7 to 12
- Jump at the Sun, the only children's imprint dedicated to celebrating African-American culture
- The Michael Di Capua line of picture books featuring some of the greatest talent in children's literature, including Maurice Sendak and Jules Feiffer
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Disney Press:
Disney's timeless characters appear in a variety of books, as well as those new to the Disney family like Disney Channel's Lizzie McGuire, Disney's Kim Possible, Stanley and Rolie Polie Olie. In Fall 2005, Fairy Dust and the Quest for the Egg will bring the world of Tinker Bell and her fairy friends to spectacular life in a beautifully illustrated novel by Newbery Honor-winning author Gail Carson Levine.
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Disney Editions:
Books for adults to share with children, including Birnbaum's Walt Disney World, Aida: The Making of the Broadway Musical and a series of craft and activity books under the FamilyFun banner.
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Disney Libri:
Ranked the second largest children's book publisher in Italy, Disney Libri publishes award-winning fiction for children of all ages. This includes books in the popular Disney Avventura series and non-Disney titles under the Buena Vista imprint.
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Disney Educational Productions (DEP):
With 50+ years in the education market, DEP creates award-winning classroom learning materials - including educational videos, DVDs, books and multimedia kits - that incorporate Disney characters
- DEP catalog carries about 700 educational titles, led by 100 episodes of "Bill Nye the Science Guy." DEP has partnered with ABC News on the release of "ABC News Classroom Edition" (30 eps.), and a new 6-part series of "John Stossel Specials" plus "Caught Cheating" with Charles Gibson.
- DEP is currently exploring new product development opportunities/co-productions in the areas of science, social studies, language arts, math, English language learning (ELL), as well as new formats and technology for use in the classroom.
- In 2005, DEP will release all 100 episodes of its critically acclaimed and best-selling science series "Bill Nye the Science Guy" on interactive classroom edition DVD. Many other perennial favorites like "Donald in Mathmagic Land," "Johnny Tremain," and the original series "Disney's World of Music Discovery" and "Count on Math" will also be released in FY '05.
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Global Continuity:
Enables children to learn through serial reference books and multi-media materials. In Japan and Asia, Disney's World of English has been used for more than 20 years. In other countries, children have been boosting their English skills with Disney's Magic English. Titles such as The Wonderful World of Reading, Winnie the Pooh's Nature Trails and The Disney Encyclopedia focus on teaching children about animals, science, geography and nature.
Disney's World of English was introduced for the first time to the Hispanic market in the United States in 2002
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U.S. Consumer Magazines:
- Disney Adventures, launched in 1990, features articles, comics, stories and activities.
- FamilyFun, the nation's largest family magazine targeting parents with children 3-12 years old, was named to Advertising Age's list of top ten magazines in 2002.
- In early 2006, DPW will launch Wondertime, a new early learning magazine for young mothers of children 0-6, providing them with the insights, inspiration, and learning activities they need to understand their children at every stage and encourage their natural curiosity.
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