Greeting cards, party goods, posters, scrap-booking and back-to-school supplies have all played a starring role in the expansion of Disney Stationery's contribution to the growth of Disney Consumer Products' (DCP) business since 2000.

In collaboration with other lines of business, Disney Stationery establishes DCP as an "active licensor" by working in concert with licensees, playing an integral role in the development and marketing of a diverse array of stationery and social expression products delivering quality and innovation.

Disney stationery products featuring classic Disney characters such as Mickey Mouse and Friends, Winnie the Pooh and Disney Princess have rendered many fond memories for families around the world - from celebrations to journal-keeping. The group has forged relationships with leading industry licensees and retailers such as Hallmark. Committed to creativity and product innovation, Disney Stationery combines the nostalgia and appeal of Disney characters with the latest trends and technologies in the stationery market, such as the interactive Little Mermaid party and social expression assortment featuring music clips from the film.

Content from Disney Channel properties has also proved a fruitful business for Disney Stationery with a recent expansion into the tween category featuring such hits as That's So Raven, High School Musical and Hannah Montana. Disney films such as Pirates of the Caribbean and Disney*Pixar's Cars have also been a success with Cars becoming the #1 party assortment in the industry in 2006.

In addition to youth products, Disney Stationery recently designed a line of upscale leather bound journals and photo albums inspired by vintage Disney art, available at exclusive retailers such as Saks Fifth Avenue and specialty boutiques such as Fred Segal.

Highlights:

• Stationery products supporting Disney*Pixar's Cars, including posters and party-ware, have enjoyed strong sell-through at major global retailers
• The Jiggly Pen by Twinklers, sold over 10 million units in 2005
• Hallmark's Disney Princesses party-ware is the number one design at all major North American retailers
• Sales of Disney scrap-booking supplies posted double-digit growth in North America in 2005

Product Categories:

• Back-to-school Supplies
• Disney Party Goods
• Social Expression

Key Licensing Relationships:

• CSS
• Deco-PAC Trends
• EK Success
• Hallmark
• M&D Balloons
• Sandylion
• Tricoastal

© Disney January 2007