At Disney Consumer Products, our work is all about creating the kind of inspirational magic that Walt Disney created with Steamboat Willie, the first Mickey Mouse cartoon. While Walt and Mickey and Mickey's cartoon friends went on to achieve a string of success with imaginative, colorful and funny films, they also had the kind of talent and determination it took to overcome challenges, whether they were creative, financial or technical.
Their determination has filled the lives of millions with stories that provide beauty and magic; we're looking for the same kind of people to help us deliver that magic to future generations. And we've got a strategy that keeps us focused on how to attract and retain the people most qualified to help us create that magic. We sum it up as: